WHITEPAPER

Adapting to Privacy First World

A Guide for Publishers

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What will you learn?

Changing dynamics of user privacy, data and security.

The growing importance of personalization and ad relevance to overcome privacy concerns and generate higher revenue.

Best practices for personalization with real world cases.

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Connecting Audiences with Meaning and Context

is so powerful that 49% publishers are now leveraging personalized advertising to replace cookies as 79% of consumers are more comfortable seeing relevant ads than behavioral ads.

A huge opportunity awaits publishers for exponential revenue growth, increased engagement and positive user experience with personalized ads.

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