WHITEPAPER
A Guide for Publishers
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Changing dynamics of user privacy, data and security. |
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The growing importance of personalization and ad relevance to overcome privacy concerns and generate higher revenue. |
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Best practices for personalization with real world cases.
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is so powerful that 49% publishers are now leveraging personalized advertising to replace cookies as 79% of consumers are more comfortable seeing relevant ads than behavioral ads.
A huge opportunity awaits publishers for exponential revenue growth, increased engagement and positive user experience with personalized ads.