Marketing Masterclass Series
The Z-Factor: Cracking the Gen-Z Code
Gen-Z has arrived, and they’re not just scrolling, they’re buying and how! But only from brands that get them. In this masterclass, you’ll discover how to connect with a generation that’s digital-first, socially conscious, and fiercely loyal to brands that align with their values. This is your roadmap to staying relevant and winning their trust.
This series has ended. If you missed attending any of the sessions, simply fill out the form to access the recordings!
Nikita Malhotra
Head of Digital,
Woodland
Bhavna Mishra Nanda
Director of Marketing, Holiday Inn Express
Ankita Tuli
GM - Brand and Marketing, Magicpin
In This Masterclass Series, We Will Explore...
What Makes Them Tick (and Click)
Uncover the values and behaviors driving their purchase decisions and learn how social media and brand purpose fuel their loyalty.
Build Trust With Gen-Z
A deep dive into Gen Z’s values, behaviors, and challenges, with strategies to connect and engage meaningfully.
Decoding Diverse Consumer Tribes
Exploring diverse consumer tribes beyond Gen Z, with strategies to engage a wider range of audiences and unlock new opportunities.
This Masterclass Series Is Best For...
Frequently Asked Questions
1. What can I expect to gain from this series?
This session will help you stay ahead of the curve by decoding the language, values, and digital habits of Gen-Z. You'll walk away with a ready-to-use Gen-Z marketing playbook packed with actionable strategies. You’ll also gain data-driven insights and the right metrics to sharpen your competitive edge.
2. How will the sessions be conducted?
The sessions will be conducted online, allowing you to learn from the comfort of your office or home.
3. How long is each session?
Each session is designed to be comprehensive yet concise, lasting approximately 60 minutes.
4. Will there be opportunities for Q&A?
Yes. We'll address your real-world challenges with live polls and interactive Q&As. You can also send us your questions ahead of time to ensure your queries are addressed.
5. Can I access the sessions later if I miss the live event?
Absolutely! We'll share the session video with you to revisit or share with your team.
6. Will I receive a certificate for attending the webinar?
Yes! All participants will receive a digital certificate of attendance upon completing the webinar. It's a great way to showcase your learning and add to your professional development.
For further questions, feel free to reach out to us at [email protected]
