REPORT
The Matters of Marketing 2025

Statistically Speaking: 2025's Key Figures

As Seen in the Report...

✅ AI Playbook
How marketers are using AI to create personalized campaigns at scale

✅ The Attention Economy
Why clicks and views are yesterday’s metrics & how to measure what really drives ROI in 2025

✅ CTV’s Big Moment
From shoppable ads to live-score widgets, CTV is transforming the way brands tell stories

✅ Storytelling 2.0
Crafting narratives that resonate in the age of AI and short attention spans

✅ Navigating Risks
About deepfakes, brand safety, and consumer trust & safeguarding your campaigns and reputation

❝Each insight here is a blueprint for action, equipping businesses to anticipate shifts and lead with confidence.❞

Sean Miller, VP - Partnerships, VDO.AI
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