The Festive Consumer Index 2026 by VDO.AI

India’s festive season is one of the biggest moments for consumer spending, with shoppers researching more, comparing more brands and engaging across multiple touchpoints before making a purchase.

Our Festive Consumer Index 2026, based on original research with around 1,200 consumers across India, explores how people are spending, what shapes their decisions and what they expect from advertising, giving marketers practical insights to plan more relevant festive campaigns.