Rising Challenges and Emerging Opportunities
45% YoY growth is expected in Native Advertising, with spending projected to reach $402.33 billion by 2025.
30% increase in revenue anticipated in 2025 as more publishers integrate rewarded ad formats, compared to 2024.
78% YoY growth in ad spending anticipated in the news sector for Q1 2025, driven by advertisers prioritizing premium placements to enhance visibility.
Turn Insights into Impactful Strategies
✔ Learn how native, video, and interstitial ads can amplify engagement and boost CPMs
✔ Explore proven frameworks to diversify revenue streams and maximize impression value with cutting-edge tech
✔ Prepare for 2025 with actionable recommendations tailored to quarterly ad spend trends
Why This Report Matters
Gain a competitive edge with expert commentary, industry-specific revenue projections, and insights into optimizing ad performance. Transform
challenges into opportunities with our comprehensive guide.
challenges into opportunities with our comprehensive guide.
Amitt Sharma, CEO, VDO.AI
"As we look ahead to 2025, the publishing landscape stands at a crossroads. Publishers are facing unprecedented challenges—declining eCPMs, evolving ad ecosystems, and a growing need for advanced monetization strategies. However, within these challenges lie incredible opportunities. This report is designed to equip publishers with actionable insights, helping them harness premium ad formats, leverage data-driven strategies, and build impactful relationships to drive profitability in 2025."
Sachin Singh, VP, Times Internet
"When it comes to the ad format that drives the highest revenue for me, it's undoubtedly video ads.
However, the quality of video ads and partnering with a reliable ad supply partner is even more critical. For me, it's about ensuring strong eCPMs, solid fill rates, and adherence to Google's policies. A credible partner makes all the difference in maintaining compliance and optimizing performance, which is why I prioritize quality and trust in my video ad strategy."
However, the quality of video ads and partnering with a reliable ad supply partner is even more critical. For me, it's about ensuring strong eCPMs, solid fill rates, and adherence to Google's policies. A credible partner makes all the difference in maintaining compliance and optimizing performance, which is why I prioritize quality and trust in my video ad strategy."
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