CTV Report 2024 Edition

Advertising Success: US Clear Vote for Connected TV

With 88% of people in the US preferring CTV over linear TV, the industry is projected to reach 42.4 billion U.S. dollars by 2027. Curious to unlock the insights shaping the US CTV advertising landscape?

Customer
Response on CTV

64%

Post-Ad
Actions

48%

Conversion
Rate

33%

    What's in it for you?

  • Secret behind 234.1 million users in the US
  • Evolving CTV Viewing Trends in the US
  • US CTV Audience Behavior
  • Influence of CTV on Ad Recall and Buying Choices
  • How brands deliver impactful campaigns on CTV
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“It's incredible to witness how CTV has quickly become a cornerstone in customers' lives and a pivotal platform for advertisers to connect with their target audiences.

This report serves as a comprehensive guide for advertisers, offering actionable insights and best practices to navigate the complexities of CTV advertising effectively, ultimately empowering them to capitalize on the immense potential of this burgeoning medium.”

Amitt Sharma
CEO, VDO.AI

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Why Wait?
The Future Awaits!

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