Indian Festive Report 2024

Festival of Opportunities: Capturing Consumer Attention During India's Celebration

India’s festive season is more than just celebrations—it’s a shopping boom! With 65.5% planning to spend more, is your brand ready to lead the festive charge?

Get our essential guide to connect with the right audience, on the right platform, with the perfect offer.

Download now and let your brand shine this season!

A Glance At Intriguing Consumer Insights

55% Of Festive Shoppers Are Ready To Splurge Over ₹20,000

Women Hold The Reins On 83% Of Festive Buying Decisions

93% Of Shoppers Are Eyeing Clothing And Accessories

Make Your Brand The Heart Of The Festive Season

✔ Engage shoppers at the peak of their festive excitement

✔ Leverage the latest festive shopping trends to your advantage

✔ Optimise your campaigns with data-driven insights

✔ Personalise every interaction to enhance customer satisfaction

✔ Drive conversions by aligning your offers with consumer preferences

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Here's What Experts are Saying About the Report

Amitt Sharma, CEO,
VDO.AI

As we enter the vibrant Indian festive season, digital advertising is set for remarkable growth, with a projected 15.9% increase in 2024. This surge, driven by rising internet penetration and consumer engagement, highlights the need for innovative strategies. This report is your essential guide to crafting personalised campaigns that stand out in the festive noise.

Venkat Thangi, Marketing Director, MoEngage

In the phygital era, seamless omnichannel experiences are essential. Personalisation is a must, with 71% expecting tailored interactions. Notably, 72% of young Indian e-commerce shoppers buy based on personalised recommendations. To succeed in the festive market, brands must integrate and individualise experiences across all platforms.

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