The Quarter That Belongs To Publishers
Festive 2025 is more than a shopping season, it’s a discovery season. And publishers are at the center of it.
This report is your festive playbook to capture intent-rich moments and turn them into lasting revenue.
Festive 2025 is more than a shopping season, it’s a discovery season. And publishers are at the center of it.
This report is your festive playbook to capture intent-rich moments and turn them into lasting revenue.
What You’ll Unlock Inside:
✔ Festive content trends that drive traffic
From a 38% surge in fashion & styling searches to a 25% rise in gifting queries and growing traction for home décor and DIY.
✔ How publishers influence the hybrid journey
With 54% of shoppers researching online but buying offline, your content becomes the bridge that shapes purchase decisions.
✔ Data that powers smarter monetisation
Learn why attention, engagement, and time-in-view matter more than impressions when capturing premium festive ad spends.
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